Rolex GMT-Master 16710 'Coke'

Rolex GMT-Master II 16710 “Coke” — The Jet Age Icon, in Classic Black and Red

Born from the golden era of aviation, the Rolex GMT-Master was originally developed in the 1950s for Pan Am pilots navigating the new challenge of intercontinental travel. By the time the reference 16710 emerged in the late 1980s, the watch had evolved — but its purpose remained crystal clear: tracking time across worlds with absolute precision.

The “Coke” bezel — a striking black and red aluminum insert — is unique to this generation, a bold contrast to its more commonly seen Pepsi and all-black siblings. Lightweight, elegant, and powered by the caliber 3185 (or 3186 in later models), the 16710 became the GMT of choice for collectors who wanted the functionality of a true travel watch, but with vintage character and modern wearability.

Slimmer than its successors, with drilled lugs and classic proportions, this is the last of the old-school GMTs before Rolex transitioned to maxi cases and Cerachrom bezels. It’s not just a nod to the past — it is the past, still ticking, still relevant.

This example coming as a full set, dating back to 1997.

Rolex 16710 “Coke”: From jet bridges to boardrooms, a timeless companion for those who move between time zones — and eras.